Free executive playbook.

The one thing money can buy — the model — is the thing becoming free. This playbook is the operating model that turns identical raw capability into a very different return: why realized value is a product, not a purchase, and how to pull the three levers that set the multiplier.

What's inside

  • The multiplier equation — Realized AI value = Raw Capability × M, where M is the operating-model multiplier you build, not the capability you buy
  • The 3 levers — Rewire (redesign the process around the AI), Reallocate (convert freed capacity to the P&L), and Re-govern (governance as an enterprise layer) — a product, not a sum
  • The 70/20/10 Law — BCG's diagnostic spending mix: ~70% people and process, ~20% data and technology, ~10% the model itself
  • The Multiplier Audit — Measure M, Find the broken lever, Re-weight to 70/20/10, Lock the capacity — run each planning cycle

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Independent thought leadership · not affiliated with any current or past employer · compliant with Vietnam AI Law 134/2025 + PDPL.